What the full package includes
Logo design
3 logo concepts, refinement and a final version. You get colour and black-and-white variants plus a standalone icon.
Colour palette
Primary, secondary and neutral colours chosen strategically. With HEX, RGB and CMYK codes for every medium.
Typography
Fonts for headings and body copy, with usage rules. I pick typefaces that are readable and have character.
Brand guidelines
A PDF document with every visual rule. Anyone working on your brand knows exactly what to do and how.
Business cards
Business card design is included in the identity package. Consistent with the rest of the brand.
Social media kit
Avatar, cover photo and post templates for Facebook, Instagram and LinkedIn.
The branding process
Brief
You fill in a questionnaire about your business, values, audience and visual preferences.
Research
I analyse the competition and the market. I find what works and where you can stand out.
Concepts
I create 3 different visual directions. I present the moodboards and we discuss them.
Refinement
I develop the chosen direction, apply it across all materials and deliver the final files.
Why brand identity matters
75%
of consumers judge a business's credibility by its design
80%
increase in brand recognition with a consistent visual identity
3s
is all a visitor needs to form a first impression